UnofficialCMO

Welcome UnofficialCMO`s This  has been one of my most intense, immersive and fast-growing hobbies...  It is a challenge to our creative selves, to wear the shoes of a different brand that we admire and love every new episode... Becoming for a short period of time their UNofficial Chief Marketing Officer.. .  If you are a senior leader and or passionate about creativity , i hope you can relate on how important it is and how much maintaining this power alive can help building brands that drive stronger demand,  touch people in meaningful ways from both head and heart . The consumer landscape and behavior for both B2B and B2C has been evolving fast in the last 5 years but the pandemic is adding even more fuel to this rocket, forcing CMO`s rethink many angles of their strategies to drive real demand, move away from a "fake plastic tree" advertisement, lead with purpose, sustainability and responsibility, and as i touched earlier, engage with more humanity. The goal of th...